CeraVe Moisturising Lotion/Cream series

Sensitive, rough, dry, and itchy skin is actually a cry for help from your skin. In fact, brand ambassador Eric Chou is a long-time CeraVe user. This creative campaign uses a surprising twist, bringing his real-life user status from behind the scenes to the forefront. Since he's a true fan, let him step onto the stage openly!

Besides having Eric Chou portray the romantic scenes in the music video, we also let him sing from a consumer's perspective, expressing the true feelings of your skin.

Eric Chou himself has a gentle image and his love songs are very soothing. This time, we added a touch of humor to heat up that gentleness, creating a contrast. The melody remains the classic and heartfelt Eric Chou love song "What's Wrong?", but a closer look at the lyrics reveals that we've incorporated the product and ceramide ingredients into the lyrics. Applying lotion, enjoying CeraVe, and not wasting a single drop—these real user behaviors are naturally integrated, making skincare knowledge easier to remember and more vivid. This eye-catching and memorable promotional strategy has recently generated widespread discussion on social media.